Just recently Japan electronics giant Sony announced that it’s gonna release its new line of blu-ray players for 2010. Models released up to now will be the:

1. Sony BDP-S370

2. Sony BDP-S470

3. Sony BDP-S570

The basic level Sony BDP-S370 Blu-ray player, priced at just $180, boasts Sony’s new monolithic design concept which supports online media streaming from 25 providers via the Sony BRAVIA Internet Video platform. Other functions include full HD 1080p display quality, BD Live support, unique iPhone/ipod itouch BD Remote application and an Entertainment Database Browser. The one and only downside to this player is that it is wi-fi ready which means audiophiles will need to spend money for any separate wireless LAN adapter for online functions

In the battle for supremacy in the 3D technology arena, Sony can be the first to ship a 3D capable player the BDP-S470. It will be fully 3D compliant this Summer having a firmware upgrade. The BDP-S470 is able to stream digital photos from the computer or other DLNA enabled devices for the player. You simply must developed a property network which consists of wireless feature or wired from the Ethernet LAN port in the event you prefer.

For just a few dollars more the S570 features Wi-Fi along with a 1GB of built-in memory. The Sony BDP-S570 also encompasses the all-new monolithic design concept and possesses built-in wi-fi to offer instant video streaming over the Sony BRAVIA Internet Video platform. Other features encompass BD Live support, full HD 1080p display quality and enable you to make use of the Apple iPhone or iPod Touch like a handheld remote control.

Incrementally upping specs like this is achieved through the industry and Sony is doing it for many years. Offering multiple products that come with only slight technical differences but huge profit margins between them is the formula for success for many of these electronic conglomerates from Japan and Korea.